Why do companies and brands need corporate style
What is included in corporate identity and why companies are so actively investing in its creation. First of all, individuality. A well-chosen brand style is an asset of great value. The style conveys the meaning and significance of the brand. The brand identity should be adaptive so that consumers can still identify the product of a particular company even with a small redesign.
Analysis of the market and competitors
Studying the visual strategies used by competitors is the basis for forming your own style. It should be remembered that even a partial coincidence with the colors or identity of a competing company will blur the individuality of the company. For this reason, a comprehensive market analysis is required.
Creating a corporate style of the brand
The decision to order the company's corporate style implies the selection of values and concepts characteristic of the brand. This will become the foundation for individual stylistic solutions.
Development logo and graphic of the brand
The first point in the work on identity is the creation of a logo. Both the color palette and corporate fonts will be based on it. On this basis, the general graphic environment of the brand, ready for use, will emerge.
Development of corporate style
Corporate individuality should always be viewed in terms of how it will look on media. From print advertising to website design and documents - all this forms the image of the brand that you want to see.
The basic rules and principles that will guide the corporate identity will be set out in the brand book. This guide will allow you to preserve the selected features for perception in any form.