How to get a lot of views in Reels

The Reels feature on Instagram has completely replaced the IGTV format and has become a real trend. SMM hasn’t had such an effective tool for promotion for a long time. And while this feature is quite new, you can achieve great results much faster. Since the launch of Reels Instagram Ukraine, it has become a very popular format. It is actively used by accounts of completely different directions. We will tell you how to get a lot of views on Reels and thus increase the popularity of your account

What are Instagram recommendations?

What are Reels on Instagram, recommendations, and how do they work? This is a section of short videos that are suggested automatically based on the user’s interests and preferences. The algorithm for recommending videos is similar to the TikTok algorithm. You can get to the recommendations section through search and click on any video labeled Reels. If your video is included in the recommendations, it increases Reels views by dozens of times in a matter of hours, which is the main goal of creating high-quality and trending content in a new format

Why Reels is not gaining views

What influences the promotion of Reels? Of course, first of all, it is the quality of the content. Videos shot in poor quality or containing other people’s content will never get enough views. Repurposed Tik Tok videos are not the best option. The regularity of Reels also matters, but it doesn’t mean that quantity is more important than quality. There is one point that many people forget: the use of hashtags. Without them, the video simply won’t find its viewer. The lack of the main topic of the video or too abrupt change of topic also negatively affects the ranking. One of the key factors influencing the promotion of Reels on Instagram is the semantic content of the videos, their relevance to the main content of the channel, value, and benefit to viewers. A frequently asked question on the topic is how to check Reels views? You can do this in the Statistics tab. It is available for all business accounts

Reels – algorithms and how it worksLet’s look at the principle of how Reels gains views.

Instagram’s algorithms promote videos that are useful and interesting to the audience more actively. Ranking is influenced by how long viewers watch the video and whether they watch it to the end. To keep the viewer’s attention, you need to grab it from the first second. This can be done in different ways: aesthetic visuals, content that evokes an emotional response, the usefulness of the information provided, or the intrigue of what exactly will happen at the end. Reels algorithms on Instagram note any viewer activity: comments, following, how many times a person watched the video. You can share your thoughts with the audience and discuss interesting topics. And don’t forget to respond to comments. Trendy music and script also have a positive impact on the ranking of Reels on Instagram. Such videos are more likely to be included in recommendations and get more views. But such trends change very often and it is important not to forget about the quality of the content and how well certain trends correlate with your overall account focus.

How to get into Instagram Reels recommendations: a checklist

Below, we’ve provided you with some basic tips on how to increase your Reels views and options for getting recommended

Have a public profile

To increase Reels views on Instagram, you need to have a public profile. In a closed profile, the video is available only to your followers, and Reels from an open profile has a good chance of getting into recommendations

Announcement in the feed and stories

Share your new video in stories and in the feed, as more people will learn about it and you will attract more attention and improve views in Reels

An interesting cover

The cover should make the audience want to watch the video, choose the brightest moment, add text to convey the main message of the video

Hashtags

Don’t forget to show hashtags, choose some of the most relevant and common ones. Don’t use hashtags that are too sparse, as they will make it much harder to get into Reels Instagram recommendations

Music selection

Reels Instagram promotion is greatly influenced by the right choice of music and audio. Instagram is more actively promoting Reels that use trending sounds and tracks from the platform’s library. It is important not only to try to get into trends, but also to analyze Reels statistics. Try to track what aroused the interest of your audience and what did not. This way you can attract and retain your target audience without getting into recommendations. Knowing about the capabilities of Reels Instagram and how to use this tool, you can effectively and in a short time significantly increase the popularity of your account, develop your business or personal brand.