Ordering SEO: what is included in the initial 90 days

In 2024, most Ukrainian companies expect predictability and measurability from the organic channel. You don’t want to order SEO “just because”, but to see clear progress. That’s why the initial three-month sprint is becoming a standard: signing a contract for at least 90 days allows you to bring your website into a technically sound state, form semantics, and lay the foundation for scaling. According to Webpromo Experts, the first results usually appear in 2-4 months. This coincides with our WonderWeb practice and the expected logic of the market.

🧭 What is the starting 90 days of SEO and why it works

The start-up phase at WonderWeb lasts up to 3 months and includes an audit, the formation of a work plan, and the implementation of basic recommendations. This is not about “quick wins at any cost”, but about controlled changes that do not break the site and do not harm indexing. According to Serpstat Industry Reports (2024), the key activities of the first 90 days include technical audit, semantics collection, elimination of critical errors, and basic content optimization.

The versatility of the approach is explained by its usefulness for any niche. During the initial 90 days, WonderWeb collects and clusters semantics, sets up meta tags, fixes technical errors, and optimizes loading speed. This is the basis without which website promotion does not scale and budgets for content or links work worse.

Netpeak analysts advise dividing the start into three stages: in-depth audit in month 1, implementation of critical changes in month 2, and the first link building activities in month 3.

According to Netpeak

What you need to get started

For the correct launch, the team will need access to the CMS, a connection or access to the Google Search Console, and available analytics. This is the minimum that allows you to quickly check indexing, sitemaps, error status, and build a measurement system.

⚙️ First month: audit and strategy

Technical diagnostics

We start with an in-depth review: indexing, duplicates, canons, hreflang, header structure, markup, redirects, sitemaps, and robots. We identify critical errors that interfere with rankings and evaluate page loading speed. At this stage, we create a plan of corrections and priorities.

Semantics and structure

At the same time, the team collects and clusters the semantic core. We create a logical structure of sections, coordinate landing pages, and formulate content specifications. Proper clustering ensures relevance and reduces internal page competition.

Work plan and KPIs

After the audit, we draw up a detailed schedule of tasks. We determine which changes will go into the release first. We fix control points. According to the Ringostat report, with systematic work during the first quarter, 68% of websites increase traffic by 10-25%. We correlate our expectations with market figures, without promising the unattainable.

🧩 Second month: fixes and basic optimization

Elimination of critical errors

In the second month, we launch key technical changes. We optimize the loading speed, set up title and description meta tags, organize H1-H3 headings, and improve internal linking. If the site needs to redesign individual blocks, we agree on the minimum necessary changes without releasing the entire theme.

Content and metadata

We prepare the first optimized texts for the agreed clusters. We rewrite or supplement landing pages, add micro-markup. We implement templates for scaling meta tags on categories and filters to avoid manual work.

Stabilize indexing

We monitor coverage, soft 404s, mobile usability issues, and Core Web Vitals through Google Search Console. Every change is checked and logged to go back and roll it back if necessary. This reduces risks and increases the speed of releases.

🔗 Third month: external signals and scaling

First link building activities

We start a careful link building. Focus on quality mentions, local directories, relevant partner pages. We form an anchor plan without aggression. Our goal is a natural profile without spikes.

Expanding the semantics

We add new clusters, optimize pagination and FAQ pages, and check how priority query groups behave. We take the first intermediate metrics in terms of visibility and CTR. We adjust the content plan to the search demand.

Evaluation of results and next steps

At the end of the launch period, we summarize the work done and update the forecast. According to a survey by ain.ua, businesses most often choose a starter package for 90 days to assess the potential for long-term promotion. If you plan to scale up, we move on to strategic work on expanding content and links.

📌 What exactly is included in the WonderWeb startup package

List of the main components

• Technical basis: site audit, fixing technical errors, optimizing loading speed, setting up indexing.
• Semantics and content: collecting and clustering semantics, mapping page requests, setting up meta tags, basic content updates.
• Organization of the process: formation of a work plan, reporting, metrics in analytics, preparation for link building.

WonderWeb works in a full cycle. You can supplement the SEO scenario with related areas. Check out our services: SEO promotion, website development, website design, Google ADS contextual advertising, SMM promotion.

Requirements for starting cooperation

For fast progress, provide access to the CMS, rights to the Google Search Console and available analytics. These are the basic conditions that allow us to immediately fix critical errors and measure the effect.

Just a reminder: sEO promotion contract is signed for at least 90 days. This period covers the initial work, after which we build a longer strategy based on real data.

WonderWeb is distinguished by individual solutions without templates, a team of 20+ specialists, and 150+ completed projects. We take responsibility for the plan, the quality of implementations, and the transparency of reports.

Ready to order SEO optimization of your business-driving website? Leave a request for SEO promotion. We will discuss your goals and synchronize the plan on the first call. 🚀

What accesses do you need to start work in the first 90 days?

Send access to CMS, Google Search Console, and analytics. This will allow you to immediately check indexing, fix critical errors, and set up progress measurement.

When should I expect the first SEO results after launching with WonderWeb?

According to Webpromo Experts, the first results usually appear in 2-4 months. We lay the groundwork for up to 3 months, after which visibility and traffic start to grow more steadily.

What does the second month’s technical work include?

The focus is on eliminating critical errors, optimizing loading speed, setting up meta tags and title structure, and improving internal linking.

Is link building included in the initial 90 days?

Yes, in the third month, we launch the first link building activities. We work carefully, forming a natural profile without aggressive anchors and sudden spikes.

Why sign a contract for at least 90 days?

This period covers technical audit, semantics collection, elimination of critical errors, and basic content optimization. It also provides data for planning long-term website promotion.