Order landing page: 10 must-have blocks for leads
Today, lead generation depends not only on advertising. The key role belongs to the page structure, its logic, and the first screen. If you are planning to order a landing page, you should think like a marketer and a user at the same time. At WonderWeb, we build conversion into the design process. This means the right blocks, clear messages, and technical readiness to measure applications from day one.
Research confirms that a landing page structure with 10 must-have blocks increases the average page conversion to [[9.5%]] in 2024.
Research by WebFX
The practical value for you is simple. A clear set of sections reduces approval time, speeds up landing page development, and helps you integrate analytics and CRM right away. In the standard WonderWeb package, the landing page is prepared with basic SEO, integrations, and testing of browsers and mobile devices. The lead time is on average [[7-14 days]].
🚀 10 must-have blocks, without which you should not order a landing page
1. Hero with a clear offer and CTA
The first screen should explain what, for whom, and how the client benefits. Add one main action in the form of a button, form, or phone number. In the WonderWeb service, this block is optimized for fast reading and contains integrated click tracking.
according to HubSpot, in 2024,
[[92%]] of high-converting landing pages contain a bright CTA at the top of the page.
According to HubSpot, in 2024
, [[68%]] of users leave the page if there is no relevant information on the first screen.
According to Nielsen Norman Group, in 2023
2. Subheading with specifics
Describe the offer in one paragraph. Mention the audience segment, the key problem, the expected result. Avoid general words. It is better to write: “Launch of advertising campaigns in 48 hours. Ready-made creatives and analytics”.
3. Benefits and value
Explain why your solution is appropriate. In B2C, a block of benefits and a clear structure increase applications.
Landing pages with a clear explanation of benefits receive [[48%]] more applications in B2C.
Research by Unbounce, 2023
4. Social proof
Testimonials, case studies, partner logos. It reduces doubts and increases trust.
Adding social proof increases conversions by [[34%]].
According to WordStream, 2023
5. Product or service details
A description of the functionality, process, and scope of the service. If you want to order a landing page for a service, show what is included in the work: niche analysis, unique design, structure, form customization, integrations, basic SEO.
6. Price list or commercial offer format
Price grid, package options, or a calculator. Even if the prices are individual, add benchmarks and criteria for cost formation. This saves time for the sales team.
7. Powerful CTA block between sections
The second call to action after proving the value. Minimum of fields in the form. Pull up UTM tags in CRM to track sources.
8. Frequently asked questions
FAQ reduces support calls and helps to make a decision. Here, terms, payment method, guarantees, and data exchange are relevant.
9. The final argument
Show the risk-reversal. For example, a phased payment or a trial period. Add another CTA.
10. Contacts and data policy
Full contact information, links to policies, consent to data processing in the form. This increases trust and meets compliance requirements.
🧭 Structure and UX: how to strengthen landing page development
Semantics and fast scanning
H1-H3 headings form the context. Short paragraphs, bullets only where it improves perception. Empty areas help to focus attention. Optimize images and add alt.
Mobile adaptation
WonderWeb landing pages are tested on different browsers and devices. It is important not to compress the content mechanically. We regroup blocks for easy scrolling, fix the CTA within the first screen on mobile.
Forms and moderation of fields
Short forms increase the number of submissions. Ask only for key data. Integrate with CRM, set up validation and number masks. For chat, connect exit triggers.
🛠️ WonderWeb process: from idea to first leads
Niche analytics and structure
We start with market analysis and audience profiles. We build a prototype of 10 must-have blocks and focus on conversion messages. This reduces post-launch revisions.
Unique design and technical integrations
We don’t use templates. The design emphasizes positioning, and the technical part includes Hero, form, reviews, and CRM connections. From the first day, we connect Google Analytics, set up goals and events.
Terms and quality assurance
The standard development cycle lasts [[7-14 days]]. After the release, we check the speed, tracking, and correctness on mobile. Basic SEO optimization is included in the package, so you can start advertising right away.
📈 Measurement, scaling, and what is often forgotten
Analytics and attribution
Without analytics, lead generation turns into a guess. Track CTA clicks, form completions, calls, micro conversions. Agree on a UTM scheme before launching advertising campaigns.
Content and relevance
Keep the focus on value. The first screen should correspond to the advertising promises. If necessary, adapt the landing page to different traffic segments. This reduces bounce rates and increases lead quality.
Common mistakes
Excessive “water”, lack of social proof, overloaded forms, and unclear calls to action. Don’t put off integrating with CRM and measuring conversions. Otherwise, you will lose some of the applications without the ability to recover them.
Want to move from theory to applications? You can order a full-cycle website development from WonderWeb. If necessary, we will connect SEO promotion, prepare website design for the brand, launch Google Ads contextual advertising, and set up SMM promotion and targeted advertising in Meta Ads. A team of 20+ specialists, more than 150 completed projects, and customized solutions without templates are our responsibility for your results.
Ready to order a lead-generating landing page? Leave a request for cooperation with WonderWeb. We will agree on the structure, create a unique design, and launch measurable lead generation.
What blocks are required if I want to order a landing page for advertising?
The first screen with a clear CTA, benefits, social proof, service description, prices or package, FAQ, final CTA, and contacts. In WonderWeb, we definitely add a Hero, a form, CRM integration, and a testimonial section.
How long does it take to develop a landing page in WonderWeb?
We complete the standard package in [[7-14 days]]. We connect Google Analytics to the release, set up goals and basic SEO.
How to increase conversions without increasing your advertising budget?
Optimize the first screen and CTA, add social proof, and a clear block of benefits. According to WebFX, a structure with 10 must-have blocks increases conversion rates by up to [[9.5%]].
Do I need to add testimonials and partner logos?
Yes, you should. Social proof increases trust and can increase conversions by [[34%]]. Place short, relevant testimonials near key CTAs.
Why is it important to have a clear CTA at the top of the page?
[[92%]] of high-converting landing pages have a clear CTA at the top. It helps to direct the user to the action even before the scroll and reduces traffic loss.
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