{"id":1053,"date":"2021-06-03T14:44:18","date_gmt":"2021-06-03T12:44:18","guid":{"rendered":"https:\/\/wonder-web.com.ua\/?p=1053"},"modified":"2022-07-28T11:52:43","modified_gmt":"2022-07-28T09:52:43","slug":"kak-ocenit-effektivnost-seo-prodvizheniya","status":"publish","type":"post","link":"https:\/\/wonder-web.com.ua\/en\/blog\/marketing-articles\/kak-ocenit-effektivnost-seo-prodvizheniya\/","title":{"rendered":"How to evaluate the effectiveness of SEO promotion"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Evaluating the effectiveness of SEO is an important parameter that allows you to understand the feasibility of investments. Understanding the effectiveness of SEO promotion makes it possible not only to assess how well the initial strategy was built. Based on the data obtained, you can build further steps in this activity<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">SEO optimization: what you should know for analysis<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Evaluating the effectiveness of SEO promotion is based on the following steps<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">understanding seasonal peaks and troughs;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">setting up all services responsible for web analytics;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">analysis of SEO traffic in terms of KPIs;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">focus on trends rather than general values;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">evaluate website promotion in terms of conversion;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">conducting analysis in certain areas.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">How to analyze SEO effectiveness: a guide<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">SEO optimization can be evaluated in the following ways:<\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ratio of investment in SEO relative to contextual advertising. To understand which area will be more profitable for investment, you need to calculate the total number of conversions. But you should remember that SEO promotion is a long-term investment. Setting up the context will work only with financial injections.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evaluation of SEO investments in relation to the projected income. The optimizer must assess the potential of the site and predict potential indicators. Profitability will be estimated by the number of queries presented in web analytics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comparison of the contribution to SEO and PR. Allows you to find out certain indicators of traffic growth.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is assessed by the ratio of branded and non-branded traffic, as well as direct measures.<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">What else to consider when evaluating the effectiveness of SEO promotion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">to understand the results of SEO promotion, it is also important to consider the following indicators<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Availability of a lead for the website. &#8220;A lead can be considered any action by visitors that potentially leads to an order. Visiting specific pages, subscribing to a newsletter, downloading a price list, etc. The nature of the actions directly depends on the type of product being sold.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seasonal demand indicators. The growth of traffic in certain months depends on the type of product sold. If the indicators began to grow due to promotion, then the optimization is doing everything right.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ratio of demand to traffic. An increase in website traffic does not always mean an increase in demand. However, analyzing these two indicators in conjunction will help you understand the winning strategy.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">How to choose an SEO optimizer and improve its performance<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">how to check the effectiveness of SEO so that it becomes clear what actions to take next? An audit of this nature should be trusted by real professionals. The ideal option is WonderWeb web studio. You will regularly receive the necessary information about your business. The specialist will study your offers on the market in as much detail as possible and will promptly respond to your wishes and comments.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evaluating the effectiveness of SEO is an important parameter that allows you to understand the feasibility of investments. Understanding the effectiveness of SEO promotion makes it possible not only to assess how well the initial strategy was built. Based on the data obtained, you can build further steps in this activity SEO optimization: what you..<\/p>\n","protected":false},"author":3,"featured_media":1610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[32],"tags":[],"_links":{"self":[{"href":"https:\/\/wonder-web.com.ua\/en\/wp-json\/wp\/v2\/posts\/1053"}],"collection":[{"href":"https:\/\/wonder-web.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wonder-web.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wonder-web.com.ua\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wonder-web.com.ua\/en\/wp-json\/wp\/v2\/comments?post=1053"}],"version-history":[{"count":11,"href":"https:\/\/wonder-web.com.ua\/en\/wp-json\/wp\/v2\/posts\/1053\/revisions"}],"predecessor-version":[{"id":1681,"href":"https:\/\/wonder-web.com.ua\/en\/wp-json\/wp\/v2\/posts\/1053\/revisions\/1681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wonder-web.com.ua\/en\/wp-json\/wp\/v2\/media\/1610"}],"wp:attachment":[{"href":"https:\/\/wonder-web.com.ua\/en\/wp-json\/wp\/v2\/media?parent=1053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wonder-web.com.ua\/en\/wp-json\/wp\/v2\/categories?post=1053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wonder-web.com.ua\/en\/wp-json\/wp\/v2\/tags?post=1053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}